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Google is making more money from Search, YouTube than ever before – Times of India

July 28, 2021

Alphabet, Google’s parent company, has posted some impressive quarterly numbers. Announcing its quarterly results, Alphabet set an all-time record revenue of $61.9 billion for the quarter. Not only that, the company posted record profits — $18.5 billion — for the fourth quarter in a row.
Sundar Pichai, CEO of Google and Alphabet, said: “In Q2, there was a rising tide of online activity in many parts of the world, and we’re proud that our services helped so many consumers and businesses. Our long-term investments in AI and Google Cloud are helping us drive significant improvements in everyone’s digital experience.”
While AI and Google Cloud have been driving improvements, when it comes to the moolah, it’s Google Search and YouTube. As per the quarterly results, Google Search contributed $35.8 billion in revenue for the company. Compared to last year, the revenue from Google Search is up by $14 billion. In the last quarter, Google Search had garnered $31 billion, which shows an increase of $4 billion in this quarter.
The revenue from YouTube advertising is also up for Google. Last year, it stood at $3.8 billion but now has doubled to just over $7 billion. Compared to the previous quarter, YouTube ad revenue is up $1 billion for the company. Google also said that YouTube Shorts — the TikTok rival from the company — has been doing really well. According to the company, YouTube Shorts is seeing 15 billion daily views, compared to 6.5 billion in March.
“Our strong second quarter revenues of $61.9 billion reflect elevated consumer online activity and broad-based strength in advertiser spend. Again, we benefited from excellent execution across the board by our teams,” said Ruth Porat, CFO of Google and Alphabet.

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