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Google will now tell you why you are seeing a specific search result – Times of India

July 23, 2021

NEW DELHI: Earlier this year, Google introduced the ‘About this result’ feature which allows you to pull up information from Wikipedia about a website in your search results. This feature makes it easier to vet websites that you are not familiar with. Now the tech giant has made an addition to the feature.
The feature will now tell you why you are seeing this specific result. Along with the information about the ‘Source’ publication, you will now be able to see a ‘Your search and this result’ card placed at the bottom of ‘About this result’ when you tap on the overflow menu on the web and desktop. The feature will now offer additional background information about a website.

The update is rolling out starting today and it will tell you how Google’s algorithm works and how it searches the terms of specific websites.
Here are some of the factors that you’ll see:

  • Matching keywords: A simple, but important, factor Google uses to determine if information is relevant is when a webpage contains the same keywords as your search.

  • Related terms: Google also looks for terms that our systems determined are related to the words in your query. If you search “how to cook fish in the oven,” we’ll also look for pages that have related terms like “bake” and “recipe.”

  • Looking at links: When other pages link to a page using similar words as your query, that page might be relevant to your search. It can also be a helpful indicator of whether online content creators tend to regard the page as useful for that topic.

  • Local relevance: Our systems also look at factors like the language you’re using to search as well as your country and location, to deliver content relevant for your area. For example, if you search “what day is trash pickup?,” it’s helpful to get results that are applicable to your city or state.

Now, the About This Result panel will also spotlight useful search tips to help Google better understand what you’re trying to find. The panel will show you search techniques or settings you can use to modify your search to get the results you’re after.

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